I Am The Change — Girls Gone 50

We are women who don't believe age defines us. We are women who believe substance is the new sexy. We are women who are kicking ass, not sitting on it. We are women who love to have a good time as long as we we are home by 10. We are Girls Gone 50.

Jun 23 I Am The Change

Grace Creative

Rated M

Over one billion women are expected to be postmenopausal by 2025. And femtech company, Gennev, is leading the movement to change the way we experience menopause.

Our ad agency, Grace Creative LA, is helping them with the launch of #IAmTheChange, our taboo-busting anthem video.

At last, real women in different stages of menopause speak honestly about the good, the bad, and the not-so-ugly, changing what was considered a series of symptoms into a life stage full of choices, optimism, and power.