We are women who don't believe age defines us. We are women who believe substance is the new sexy. We are women who are kicking ass, not sitting on it. We are women who love to have a good time as long as we we are home by 10. We are Girls Gone 50.
All in Truth Meets Advertising
Better Not Younger
Despite thinning to her once thick mane, she noticed that a lot of women like her looked even better than when they were in their thirties.
Just Say It
“I’m as old as God,” I’ve even told my daughters rather than reveal my exact age.
My Beautiful Patchwork Life
At this age I had been through so many ups and downs I could accept bad news with grace
Human Again by Annie Leibovitz
Each ad in the campaign offers a portrait of personal transformation through the lens of Annie Leibovitz
Beauty After 50 Making You Blue?
I’m just trying to get through the day, and not freak people out with my crazy makeup.
Two Days with Annie Leibovitz
We just had the opportunity to work with Annie Leibovitz, one of the most celebrated photographers of our times and a designated Living Legend by the Library of Congress. And we're happy to tell you that it did not come about in spite of our age but because of it.
Ad dudes, listen up!
Ever wonder what happens to all those golden people in ads, ages 25-40, that brands love to target? Unless we're mistaken, they actually get older along with the rest of us, who become more accomplished and, generally, have more disposable income.
Having spent decades working in the notoriously ageist advertising industry, we saw a market opportunity that 30-year old dudes coming to work in shorts and a graphic-T are just not able to see.