Ever wonder what happens to all those golden people in ads, ages 25-40, that brands love to target? Unless we're mistaken, they actually get older along with the rest of us, who become more accomplished and, generally, have more disposable income. 

Having spent decades working in the notoriously ageist advertising industry, we saw a market opportunity that 30-year old dudes coming to work in shorts and a graphic-T are just not able to see.