We are women who don't believe age defines us. We are women who believe substance is the new sexy. We are women who are kicking ass, not sitting on it. We are women who love to have a good time as long as we we are home by 10. We are Girls Gone 50.
All tagged advertising
“I’m as old as God,” I’ve even told my daughters rather than reveal my exact age.
At this age I had been through so many ups and downs I could accept bad news with grace
Each ad in the campaign offers a portrait of personal transformation through the lens of Annie Leibovitz
Ever wonder what happens to all those golden people in ads, ages 25-40, that brands love to target? Unless we're mistaken, they actually get older along with the rest of us, who become more accomplished and, generally, have more disposable income.
Having spent decades working in the notoriously ageist advertising industry, we saw a market opportunity that 30-year old dudes coming to work in shorts and a graphic-T are just not able to see.
